Privacy Policy

How Diffusion collects, uses, and protects your personal information

1. Introduction

Welcome to Diffusion. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

Diffusion ("we," "us," or "our") is committed to protecting your privacy and ensuring the security of your personal information. This policy applies to all information collected through our website, mobile applications, and any related services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Register for an account
  • Make a purchase or place an order
  • Book a repair service
  • Subscribe to our newsletter
  • Contact customer support
  • Participate in surveys or promotions

This information may include:

  • Name and contact information (email, phone number, address)
  • Account credentials (username, password)
  • Payment information (credit card details, billing address)
  • Device information (IMEI, serial numbers for repairs)
  • Purchase history and preferences

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

  • IP address and location data
  • Browser type and version
  • Operating system
  • Referring URLs
  • Pages viewed and time spent on pages
  • Device identifiers and characteristics

3. How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery

  • Process and fulfill your orders and repair requests
  • Manage your account and provide customer support
  • Send order confirmations, updates, and receipts
  • Communicate about repair status and service updates

Business Operations

  • Improve our website, products, and services
  • Analyze usage patterns and trends
  • Prevent fraud and enhance security
  • Comply with legal obligations

Marketing & Communications

  • Send promotional emails about new products and special offers
  • Provide personalized recommendations
  • Conduct surveys and market research
  • Display targeted advertisements

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

4.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, including:

  • Payment processors
  • Shipping and delivery companies
  • Marketing and analytics providers
  • Customer service platforms
  • Cloud storage providers

4.2 Legal Requirements

We may disclose your information when required by law or to:

  • Comply with legal processes or government requests
  • Enforce our terms and conditions
  • Protect our rights, property, or safety
  • Investigate fraud or security issues

4.3 Business Transfers

If Diffusion is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of sensitive data (SSL/TLS protocols)
  • Secure payment processing systems
  • Regular security audits and assessments
  • Access controls and authentication procedures
  • Employee training on data protection
  • Firewalls and intrusion detection systems
Important: While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device.

6.1 Types of Cookies We Use

  • Essential Cookies: Necessary for website functionality
  • Performance Cookies: Help us understand how visitors use our site
  • Functionality Cookies: Remember your preferences and settings
  • Marketing Cookies: Track your online activity to deliver relevant ads

6.2 Managing Cookies

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Access

Request a copy of the personal information we hold about you

Correction

Request correction of inaccurate or incomplete information

Deletion

Request deletion of your personal information

Portability

Receive your data in a structured, commonly used format

Objection

Object to processing of your information for certain purposes

Restriction

Request restriction of processing your information

To exercise these rights, please contact us at privacy@diffusion.com

8. Children's Privacy

Our services are not intended for children under the age of 13 (or the applicable age in your jurisdiction). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to remove that information.

9. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Comply with legal obligations
  • Resolve disputes and enforce agreements
  • Provide customer support and warranty services

When information is no longer needed, we will securely delete or anonymize it.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. We ensure appropriate safeguards are in place to protect your information in accordance with this privacy policy.

11. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by:

  • Posting the updated policy on our website
  • Updating the "Last Updated" date at the top of this policy
  • Sending you an email notification (for significant changes)

We encourage you to review this policy periodically to stay informed about how we protect your information.

12. Contact Information

If you have questions, concerns, or requests regarding this privacy policy or our data practices, please contact us:

Phone: 079 077 6477
Mail:
Diffusion Privacy Department
6 St. Andrews Street Central
Gqeberha, Eastern Cape
South Africa
Business Hours:

Monday - Friday: 8:30 - 17:00
Saturday: 8:30 - 14:00
Closed Sundays & Public Holidays